How Real Estate Agents Can Use Private Money Lenders

Andrew King-Boswell • July 17, 2024

 Real estate agents constantly seek ways to close deals faster, satisfy clients, and differentiate themselves in a competitive market. One of the most powerful tools at an agent’s disposal is access to private money lenders. Unlike traditional banks, private money lenders provide flexible financing solutions that cater to a wide range of investment scenarios—from fix-and-flip projects to multi-family and mixed-use properties. Understanding how to leverage private money not only benefits your clients but also positions you as a knowledgeable, resourceful agent capable of navigating complex real estate transactions.

At Private Money Brokers, we specialize in connecting agents and investors to over 200 licensed private lenders across 47 states, giving you access to more than a billion dollars in capital ready to be deployed. There are numerous ways that agents can use this access to private money to accelerate deals, provide creative financing options, and ultimately grow their business.


Why Private Money Matters for Real Estate Agents


Private money lending provides agents with a competitive edge by offering speed, flexibility, and creative solutions. Here’s why it matters:


  1. Accelerates Closings:
    Traditional banks can take weeks or months to approve financing, which may jeopardize deals. Private money lenders often approve loans in days, allowing you to close deals faster and keep clients happy.
  2. Provides Solutions for Unconventional Needs:
    Some clients may have credit challenges, multiple properties, or unique investment goals. Private lenders can focus on property value and projected returns rather than solely on credit scores.
  3. Differentiates Your Services:
    Agents who understand and utilize private money lending stand out. You’re not just a salesperson—you’re a trusted advisor helping clients secure financing that banks may not provide.


By integrating private money options into your toolkit, you can offer faster solutions, handle complex deals, and maintain a reputation as a resourceful agent.


Practical Ways Agents Can Utilize Private Lending


1. Referring Clients to Trusted Lenders
Agents can serve as a bridge between clients and private lenders. Your role is to evaluate client needs, understand the project, and connect them with lenders who match their financial situation. A strong network ensures clients get competitive rates and terms, often improving their ROI.


2. Pitching Projects Through Brokers
Even if a client already has a preferred lender, a skilled broker can pitch the project to multiple lenders to secure better terms. This approach allows your client to have options, and it increases the chances of favorable approval. At Private Money Brokers, we help agents and investors by presenting projects strategically, negotiating terms, and ensuring funding is aligned with project goals.
Pitching Your Project to a Private Lender is key to success in this competitive market.


3. Negotiating Creative Loan Terms
Private money lenders can offer creative financing solutions that banks rarely provide. Examples include:



By understanding the options, agents can help clients structure deals that maximize cash flow, reduce risk, and increase profitability.


4. Building Long-Term Relationships
Networking with private lenders benefits both agents and clients. Developing trusted relationships ensures quicker approvals, competitive rates, and consistent support for future deals. Agents who cultivate these connections become indispensable partners in their clients’ real estate journey.


How might this look in real life?


Consider an investor client looking to purchase a multi-family property. Traditional bank financing was slow, with rigid qualification requirements. By connecting with a private lender through Private Money Brokers, the client secured a DSCR cashflow loan within a week, covering the purchase and initial renovations. The project closed on time, cash flow was positive from day one, and the client returned to the agent for their next investment. This demonstrates how private money not only saves time but also builds trust and repeat business.


Become a Better Agent


Real estate agents who leverage private money lending can accelerate deals, solve financing challenges, and enhance client satisfaction. By understanding bridge loans, DSCR loans, and creative financing options, you position yourself as a knowledgeable advisor capable of navigating complex transactions. Even if your client already has a lender, exploring private money alternatives can uncover better terms, faster closings, and increased profitability. Contact Private Money Brokers today to discuss your clients’ next project, explore financing options, and access our extensive network of private lenders ready to help you close more deals, more efficiently.

By Andrew King-Boswell August 24, 2025
For real estate professionals, networking with private money lenders can open doors for clients and create opportunities for faster, more flexible financing. In a competitive real estate market, knowing the right lenders and understanding their offerings can make the difference between a deal closing smoothly or falling through. Private money lenders provide access to capital that banks may not, including bridge loans, DSCR cashflow loans, and creative financing solutions for fix-and-flip, multi-family, and mixed-use properties. At Private Money Brokers, we help professionals connect with over 200 licensed private lenders across 47 states, giving your clients access to over a billion dollars in deployable capital. In this post, we’ll explore how networking with lenders benefits your clients, the types of relationships you can build, and strategies for successfully pitching projects. Why Networking With Lenders Matters Strong relationships with private lenders provide multiple advantages: Faster Funding : Lenders familiar with you and your clients are more likely to expedite approvals. Better Terms : Repeat business and trust often lead to more favorable interest rates and loan structures. Access to Creative Solutions : Networking allows you to tap into lenders who offer unconventional financing options, including DSCR loans and bridge loans. By building these connections, real estate professionals can better serve their clients, helping them achieve project goals efficiently. Practical Ways to Network With Lenders 1. Attend Industry Events and Conferences Meet lenders face-to-face, learn about their lending criteria, and build relationships. Events focused on real estate investing, property development, or finance are excellent opportunities. 2. Leverage a Private Money Broker A broker like [Your Company Name] acts as a bridge between real estate professionals and lenders. We pitch projects, negotiate terms, and ensure lenders are aware of your client’s needs. Pitching Your Project to a Private Lender is key to showcasing potential investments effectively. 3. Follow Up and Maintain Communication Consistent communication builds trust. Keeping lenders updated on new projects, successes, and repeat business strengthens long-term relationships. 4. Offer Clear Project Documentation Lenders respond well to organized proposals. Include purchase agreements, renovation plans, financial projections, and timelines. Clear documentation shows professionalism and increases the likelihood of loan approval. 5. Negotiating Rates and Terms Part of networking involves understanding how to negotiate effectively. Private lenders are often willing to adjust interest rates, repayment schedules, and loan structures when they trust the borrower and the broker facilitating the deal. By positioning your client’s project strategically, you can secure terms that maximize profitability and minimize risk. Negotiating Rates and Terms: Insider Tips offers additional strategies for professional negotiation. A Recent Example A real estate agent introduced us to her client who was seeking a mixed-use property loan. By leveraging our network and pitching the project appropriately, the client secured a bridge loan within a week, which was significantly faster than a traditional bank would have approved. The project closed on schedule, generating immediate cash flow and strengthening the relationship between the agent, lender, and client. Networking and professional presentation proved critical to the success of this transaction. Helping You Build Your Network Networking with private money lenders is an essential tool for real estate professionals aiming to provide top-tier service to their clients. By attending events, maintaining communication, and leveraging the expertise of a private money broker, you can ensure faster funding, creative financing solutions, and better loan terms for your clients. Contact Private Money Brokers today to learn how we can help you build strong lender relationships and secure the capital your clients need to succeed.
By Andrew King-Boswell August 24, 2025
Landlords often need fast and flexible financing to acquire, renovate, or expand rental properties. Traditional bank loans can be slow and restrictive, leaving investors with missed opportunities. Private money lending offers a solution, providing quick access to capital and creative financing options tailored to the needs of landlords. From multi-family units to mixed-use properties, private lenders focus on the potential of the investment, rather than just the borrower’s personal credit. At Private Money Brokers, we connect landlords to a network of over 200 licensed private lenders across 47 states, offering access to more than a billion dollars in deployable capital. Let's take a look at how landlords can use private money, the types of loans available, and strategies for maximizing investment returns. Why Private Money is Ideal for Landlords Private money lending provides several advantages for landlords: Speed : Fast approvals and funding mean you can secure properties before the competition. Flexibility : Loans can be structured for short-term renovations, cashflow-based income, or long-term investments. Creative Solutions : Options like bridge loans or DSCR cashflow loans allow you to tailor financing to the property’s potential rather than personal finances. These benefits make private money an attractive alternative to banks, especially for landlords looking to scale quickly or invest in non-conventional properties. Types of Private Money Loans for Landlords Multi-Family Financing Multi-family properties can generate significant cash flow but may be difficult to finance through traditional banks. Private lenders often provide flexible terms that consider rental income and property value. Learn more about Multi-Family Property Financing . Mixed-Use Property Loans For properties with both residential and commercial units, mixed-use loans provide financing options that banks may not offer. Explore Mixed-Use Property Lending . DSCR Cashflow Loans These loans focus on the income generated by the property, rather than the landlord’s personal income. DSCR loans are ideal for rental properties with strong cash flow potential. Discover DSCR loans . Bridge Loans Short-term financing that allows landlords to acquire properties quickly, cover renovations, or bridge gaps between loans. See how bridge loans work . How Landlords Can Access Private Money Work With a Private Money Broker A broker can connect you with multiple lenders, pitch your project strategically, and negotiate rates and terms. At [Your Company Name], we specialize in helping landlords secure financing that fits their project needs. Prepare Your Project Details Lenders want to understand the property, potential ROI, and project timeline. Provide clear documentation, including purchase agreements, renovation plans, and projected cash flow. Build Relationships With Lenders Developing a network of trusted private lenders ensures quicker approvals and more favorable terms for future projects. Repeat business and strong relationships can also improve your credibility in the lending community. A Real Life Example A landlord wants to purchase a six-unit multi-family property requiring renovations. Traditional banks took weeks to review the application, risking the deal. Through a private lender introduced by Private Money Brokers, the landlord secured a multi-family DSCR cashflow loan within 20 days, completed renovations on schedule, and immediately began generating rental income. The speed and flexibility of private money financing allowed the landlord to grow their portfolio efficiently. A Trusted Partner Private money lending gives landlords the tools to acquire, renovate, and expand rental properties quickly and efficiently. From multi-family units to mixed-use investments, creative financing solutions like DSCR loans and bridge loans make scaling your property portfolio possible. Contact Private Money Brokers today to explore your financing options, connect with trusted private lenders, and take the next step in growing your rental property business.